If you aren't using social media tools in your marketing strategy yet, Créativité can help you.

The important first step for any social media newcomer is building a network. You can do this in different ways, but there are some effective best practices which will help you make sure you’ve crafted the kind of audience you want.
Build from Existing Contacts.

First, create a foundation from your existing contacts. If your business connections are important, you will want them to know you’ve launched a Facebook, Twitter or LinkedIn account.

Next, think about the type of people you want listening to your message, then search to see who is talking about your area of expertise — or more importantly, who is asking questions that you can answer. Use the search function on Twitter and Facebook to find those conversations and follow those users.

Then, find 'Friends of Friends. dig deeper into your social networks to see who the people you follow are following or friending. Anyone there you are connected to that you’ve missed? Don’t worry about the size of your network when you are starting out. Sharing is the backbone of social media and with the right partnerships and audiences, it works for both ends of the conversation.

THE KEY POINTS:
Social media is all about establishing and building relationships.
Promote your brand: don’t spam.
Social media is efficient.
It's the fastest way for information to travel.
Social media is cost effective, cheaper than traditional advertising.
You are in control of content.
Social media is interactive
Get feedback easily from existing/potential customers/clients.

Contact us now for more information about developing a social media strategy.
sue.alouche@orange.fr