Are you ready for your future?
Three new workshops to help you keep ahead of a changing world!
“Every creative director knows that the over-50s - currently 20 million strong in the UK, and growing fast - hold 80% of the nation's wealth.”
www.bbc.co.uk
This day is all about getting to really understand your customer.
As a product or service provider, you may already use market research and information gathering for intelligence purposes, but do you really know how your customer perceives, uses and evaluates your product or service and what effect this can have on your brand?
During the day, you will discover techniques to use with your customers to uncover what really makes your customer tick and what factors underpin the user experience.
Specifically...
How do they really use your product or service?
What do they like and dislike about your product or service?
How do they interact with your product or service?
What is important to them about what you do, and what is unimportant.
What are the key areas you need to address, now and in the future?
The French futures pioneer Gaston Berger said that “the purpose of looking at the
future is to disturb the present.”
While the future is uncertain and much of it beyond our control, we can control
many aspects of it. We choose our future: we create it by what we do or fail to do. Visions and strategies linked to a clear sense of trends and scenarios
make us better able to shape the future we would prefer.
Can your business afford not to look ahead!
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This workshop will give you innovative tools to enable your business to think ahead, to imagine your future operating environment: to keep abreast of new technologies, new trends and new consumer/ customer behaviours.
It will enable you to develop simple and “blue sky” ideas you could implement
right now, or in the future. It will also take you back to the future to see what you can learn about your past or your past working environment.
The business world is changing so fast...are you ready for it?
This Creative Futures Workshop will provide you with tools to think about future issues and how these can have a tremendous impact on your business and your product and service
development.
“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”
Steve Jobs, Apple.
As a small to medium-sized enterprise, you may not have time on a day-day-day basis to look at what your competitors are doing. How they are moving ahead in terms of their product and service
development. How do your products differentiate themselves from theirs. What is your added value? Your USP?
It is important to keep one step ahead, to be continually innovating in a sustainable, cost effective way to fulfill the ongoing needs of your customers. By developing future scenarios we can help your business plan for the future not just in terms of product offer, but in terms of service culture.
impact on your business and your product and service development.
